A little help from their friends
The first American Legion Baseball World Series was held in Philadelphia in 1926. Yonkers, N.Y, Post 321 beat a team from Pocatello, Idaho, capping off what appeared to be a successful first season.
The league, however, hit a few growing pains in its second year. In 1927, the Legion’s national convention convened in Paris. With the organization’s financial coffers stretched thin from the trip’s expenses, the Legion couldn’t fund a World Series. No champion was named and the future of American Legion Baseball looked bleak, as the inaugural season wound up costing more than originally planned.
But the Legion’s Americanism director, Dan Sowers, worked to keep the league afloat. The tournament format needed $50,000, and Sowers was determined to raise it. Early in 1928, he went to an executive meeting for professional baseball, hoping to reach a sympathetic ear. He found one in Commissioner Kenesaw Mountain Landis, who pledged a $50,000 annual donation from Major League Baseball. Legion Baseball resumed in 1928, and by 1929 participants were coming from every state and the District of Columbia.
Still, the program wasn’t in the clear. Like other institutions, Legion Baseball fell on tough times during the Great Depression. In 1933, MLB’s funds were sapped dry, and Legion Baseball was left without a sponsor. The annual $50,000 donation was pulled, and it looked likely the national tournament would be abandoned indefinitely.
Again, Sowers set out to find a generous sponsor. Initially, he hounded big corporations, but he was concerned they’d treat to his fledgling baseball league as a public-relations arm. He turned to Frank Knox, a newspaper publisher and former department commander. Knox, who originally cautioned Sowers against using corporate sponsorship, contributed $5,000 and gave Sowers letters of introduction to several other newspaper publishers. An additional $28,500 was raised in donations from the Chicago Daily News, the Omaha World-Tribune, the San Francisco Chronicle, the Indianapolis News, the New Orleans Item-Tribune and the Atlanta Journal. Sowers received the final $6,500 from his own boss, Col. Henry L. Doherty, president of Cities Services.
Legion Baseball soldiered on, even though some posts were still forced to run teams on shoestring budgets. MLB resumed its funding in 1935, starting with a $20,000 donation and gradually working back up to the original amount. Professional baseball now contributes $40,000 yearly, or about 3 percent of the total budget.